JINHEXI / Legal
Privacy Policy
Last updated: 19 August 2026
This Privacy Policy explains how JINHEXI ("we", "us", "our"), operating the website jhicashmere.com, collects, uses, and protects the personal information of our visitors and customers. We are committed to protecting your privacy and handling your data transparently and securely, in line with applicable data protection laws including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Information we collect
We only collect information that you choose to provide to us, including:
- Contact details — your name and email address when you sign up for launch access or send us an inquiry.
- Messages — the contents of any email or WhatsApp message you send us, including questions about sizing, colours, stock, or wholesale cooperation.
- Technical data — basic, anonymised usage information such as pages visited and device type, collected through cookies or analytics where enabled.
2. How we use your information
- To respond to your inquiries and provide sizing or product guidance.
- To notify you about the launch of our collection, only if you have opted in.
- To answer questions about wholesale, samples, and business cooperation.
- To improve our website, products, and customer experience.
We do not sell or rent your personal information to third parties.
3. Legal basis for processing
Where you are located in the EU/EEA, we process your personal data on the basis of your consent (where you have opted in) and our legitimate interest in responding to your requests and operating our business.
4. Sharing of information
We share your personal data only with service providers that help us operate the website (such as hosting providers) and only to the extent necessary to provide our services. We may disclose information where required by law or to protect our legal rights.
5. Cookies and analytics
Our website may use cookies and analytics tools to understand how visitors use the site and to improve performance. You can control or disable cookies through your browser settings at any time. Where analytics are enabled, data is processed in an anonymised form where possible.
6. Your rights
Depending on your location, you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Request deletion of your data.
- Object to or restrict certain processing.
- Receive a portable copy of your data.
- Withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.
To exercise any of these rights, please contact us using the details below. We will respond within the timeframes required by applicable law.
7. Data retention and security
We retain personal data only for as long as necessary to fulfil the purposes described in this policy and to comply with legal obligations. We apply reasonable technical and organisational measures to protect your data against unauthorised access, loss, or alteration.
8. Children's privacy
Our website and products are not directed to children under the age of 16. We do not knowingly collect personal information from children.
9. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.
10. Contact us
If you have any questions about this Privacy Policy or your personal data, please contact us: